Different social media platforms offer options for connecting with your community. It can be difficult to decide which one to begin with. Some platforms are better suited than others to creating and sharing different types of content. Think about your purpose for using social media to help you decide which platform to use.
Connect with members of your community on a personal level. Using a platform such as Facebook, you can create a stream of content on your network profile. This might include your own news updates, events, photos and polls, as well as shared content from other sites. You could use instant messaging apps (for example, Facebook Messenger or WhatsApp) to provide online reference help and support for your users.
These sites make it easy for users to create, edit and share media such as photos and video. Posts on these sites begin with the media and let you add more information, such as captions, later. You can embed content from media sharing sites such as YouTube or Instagram into your virtual school library website.
These sites are predominantly used for text publishing. Blogging platforms such as Wordpress or Blogger provide for longer posts. Microblogging platforms such as Twitter or Tumblr are good for sharing small pieces of content. Users might share images this way, or links to longer posts or interesting articles online. Some of these platforms include features such as direct messaging between users.
Curating digital content
These sites allow you to put together collections of quality information from around the internet. You can give context and add value to content you've curated. Include your comments, questions or reflections and allow ways for your followers to do the same. You can embed content from sites such as LiveBinders or Scoop.it! into other platforms, for example your school's learning management system.
Social media makes it easy for people who have similar interests to find each other. You could use these networks to share your knowledge and enthusiasm for reading.
For example, Goodreads is a site where readers can find book recommendations, see what others are reading and keep track of their own reading.
SLANZA Bookclub on Goodreads — join this group to connect with other New Zealand school librarians.