Evans, Malcolm Paul, 1945- :Pure commentary. 18 June 2012

Evans, Malcolm Paul, 1945- :Pure commentary. 18 June 2012
Date
2012
By
Fairfax Media Limited (Firm)
Reference
DCDL-0021992
Description

Reporter asks the radio commentator, Leighton Smith, why he happens to mention the name of NZ Pure, a brand of beer manufactured by Independent Breweries, so often in his commentary. The reply is 'Pure Coincidence!'. The cartoonist's comment is 'Right!'

A comment on the advertising strategy of slipping commercial references, 'plugging', outside the parameters of normal paid advertising. The reference to 'Right!' refers to the 'Yeah right' series, which also advertises one of the problems of New Zealand, excess alcohol consumption of inferior beers, in a covert manner.

Colour and black and white versions are available

Quantity: 2 digital cartoon(s).

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Part of
Evans, Malcolm Paul, 1945- :Digital cartoons
Format
2 digital cartoon(s), Works of art, Digital images, Cartoons (Commentary)
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Fairfax Media Limited (Firm). Evans, Malcolm Paul, 1945- :Pure commentary. 18 June 2012. Evans, Malcolm Paul, 1945- :Digital cartoons. Ref: DCDL-0021992. Alexander Turnbull Library, Wellington, New Zealand. /records/30629235

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