Independent Grocers Alliance (N.Z.) :IGA colouring rhyme alphabet book. 1/- Entire proceeds to the Crippled Children's Society. Printed by Whitcombe and Tombs Limited [ca 1955-1960]

Date
1955 - 1960
By
Independent Grocers Alliance (N.Z.); Whitcombe & Tombs Ltd
Reference
Eph-B-FOOD-Shop-1955-01
Description

A colouring book featuring a brand or product for each letter of the alphabet. The front cover shows two children on a desert island beach, opening a treasure chest of art equipment.

Products include:

A. Appetite for ETA foods

B. Beans, in particular "K" beans (Thompson & Hills Ltd)

C. Chesdale cheese (Butland Industries Ltd)

D. Dalmas sticking plaster (Salmond & Spraggon Ltd)

E. "Elfin" flour (D H Brown & Son Ltd)

F. "Fido" and "Felix" tinned pet foods (J Wattie Canneries Ltd)

G. Greggs coffee and spice (W Gregg & Co Ltd)

H. Hansells "Make a Shake" (Hansell Laboratories Ltd)

I. Instant action with "Vim" cleaner (Lever Bros Ltd)

J. Jelly, specifically Edmond's jelly (T J Edmonds Ltd)

K. King drink extracts (Lane Latimer Ltd)

L. Liksopyne antiseptic disinfectant (W & R Smallbone Ltd)

M. Marmalade, specifically St George marmalade (Irvine & Stevenson's Co Ltd)

N. Nescafe instant coffee (Nestle Co (N.Z.) ltd)

O. "Oak" tinned spaghetti (Thompson & Hills Ltd)

P. Peas, specifically Watties frozen or canned (J Wattie Canneries Ltd)

Q. Q'tol for sunburn (W & R Smallbone Ltd)

R. "Renco" junket (distributed by W & R Smallbone Ltd)

S. Sprayforma room freshener (W & R Smallbone Ltd)

T. Toothpaste, specifically Kolynos (Home Products (N.Z.) Ltd)

U. Us - ie Buckleys Kiddi-Koff cough syrup (David Sparks Ltd)

V. Velvet soap powder (Zealandia Soap Company)

W. Weetbix (Sanitarium Health Food Co Ltd)

X. Extra flavour in Old Mill coffee (Coffee Specialists (N.Z.) Ltd)

Y. Youth - zestful feeling given by Creamoata breakfast food (Fleming & Company Ltd)

Z. "Zippy" liquid starch for clothes (Reckitt & Colman N.Z.) Ltd

The back cover is an advertisement for Choysa tea, announcing that there will be a page of comic strips inside each packet of tea. The page illustrated here is of Walt Disney's "Hiawatha" comic strip.

Quantity: 1 album(s) Album(s).

Physical Description: Booklet of 12 pages, each 278 x 217 mm

Provenance: Donated by Miranda Baptist in 2006, from the estate of her mother.

Access restrictions
No access restrictions
Part of
[Ephemera of quarto size relating to supermarkets, grocery stores, shops selling food]
Format
1 album(s) Album(s), Ephemera, Offset photomechanical prints, Advertisements, Booklet of 12 pages, each 278 x 217 mm
See original record

Click to request to view this item, access digital version (if available), and see more information.

Copyright

Unknown