Advertising campaigns

Date: 2011

From: Winter, Mark, 1958- : Digital cartoons published in the Southland Times and other papers

Reference: DCDL-0016836

Description: The cartoon shows a sheep with a tag attached to its ear that reads '100% pure New Zealand ewe'. Text reads 'Tourism New Zealand has rebranded the "100% pure" slogan by adding "you" in an $85 million a year marketing campaign or a possible variation'... A second version ends the text with 'marketing campaign' and continues with . '...or could that be .. EWE ZEALAND?' And a third version ends the text with 'marketing campaign', continues with the words 'possible development' and then has a baffled sheep surrounded by scribbles and crossings out of the words 'NZ sheep', 'pure sheep', '100% pure ewe', 'pure "you" Zealand etc. Context - New Zealand is marketed overseas using the New Zealand 100% Pure You consumer marketing campaign. Launched in January 2011, the campaign takes the highly successful 100% Pure New Zealand marketing message to the next level by personalising it and placing a greater focus on the unique experiences available in New Zealand. (www.tourismnewzealand.com/campaigns) Quantity: 3 digital cartoon(s).

Date: 2013

From: Bromhead, Peter, 1933- :Digital cartoons

By: Marlborough Express (Newspaper)

Reference: DCDL-0025824

Description: In four frames shows a man looking at the starry night. In the first frame he says"100 percent pure New Zealand!", in the second "well...maybe 90 percent", in the third "or even 80 percent..." and in the fourth "How about 50 percent?". Refers to the Tourism New Zealand marketing campaign and whether New Zealand can continue to label itself as such in light of the recent Fonterra botulism scare and an earlier report on water pollution in the rivers and lakes. (Source TV3 8 Aug 2013) Quantity: 1 digital cartoon(s).

Date: 2013

From: Nisbet, Alastair, 1958- :Digital cartoons

Reference: DCDL-0024753

Description: Shows a group of people on a jet boat labelled 'Uni-tours' asking "What does she run on?" with the answer given as "University debt!". Refers to the recent announcement that the University of Canterbury will send prospective students on jet-boating trips and to music concerts in a bid to boost student numbers by generating positive perceptions of the University as a vibrant and fun place to study. Wider context relates to questions asked regarding the University's allocation of funds during a period of financial difficulty and with falling student numbers after the Christchurch earthquake. Quantity: 1 digital cartoon(s).

Date: 2009

From: Ekers, Paul, 1961-:[Digital cartoons published in the New Zealand Herald and other publications]

Reference: DCDL-0029785

Description: Shows the smoking ruin of a person still wearing their boots standing beside a poster 'There's probably no God' on a bus. A bucket of glue and rolls of posters are on the ground as the person has been struck by lightning while postering on the bus. Refers to the New Zealand Atheist Bus Campaign which put advertisements on bus to encourage people to stop fearing God and enjoy their lives. Title supplied by librarian Other Titles - Ekers, Paul, 1961-: Atheists plan bus slogan campaign. 11 December 2009 Arrangement: File was originally delivered to the Library in a folder called '2009' Quantity: 1 digital cartoon(s).

Date: 1955

By: Whitcombe & Tombs Ltd

Reference: Eph-C-FOOD-1955-01

Description: Advertising card shows, on the recto, a colour photograph of a decorated moulded jelly turned out on a plate, and six smaller jellies set and decorated in glasses. Down the right edge are recipes for Ice Cream Dessert, Old Fashioned Tapioca Cream, Quick Bananas in Jelly, orange Quarter. The verso has a folded cardboard stand down the middle, and talks about a national advertising campaign, with advertising appearing in the following magazines for the period October to December 1955: Femina, NZ Pictorial, Mirror, Woman's Choice. Quantity: 1 colour photo-mechanical print(s). Physical Description: Photolithograph on heavy card, 476 x 356 mm. with folded cardboard stand attached to verso