Deceptive advertising

Date: 1906

Reference: Eph-B-HOAX-1906-01

Description: Sheet of testimonials from residents in Dunedin, Nelson, Wanganui, Christchurch, Gisborne, Napier, and other New Zealand towns (none from Australia), commenting positively on crayon portraits drawn from family photographs by A Tanquerey esquire. Testimonial writers had responded to Tanquerey's offer to copy portraits for free, and sent family portraits by mail. This is an example of a testimonials flyer widely distributed from 23 Rue de Hambourg, Paris, and regarded as a hoax or scam. Crayon enlargements of family portrait photographs were offered free but along the line, money for postage and framing was demanded, to ensure the receipt of the original photograph and the crayon copy. Newspapers of the time commented about it widely; for example see the Press, 22 June 1905, Page 8; and New Zealand Truth's comment in its issue of 11 January 1908, Page 4 Quantity: 1 b&w art print(s). Physical Description: Letterpress on both sides of sheet, 268 x 207 mm. Provenance: Donated by Dr Les Cleveland, Wellington, in 1994

Date: 1987

Reference: Eph-D-CONSUMER-1987-03

Description: Shows a cartoon strip story about a tortoise who is taken in by a hyena promising to teach him how to run a mile in 4 minutes. Because this is false advertising, the hyena is made to change his advertising to a more honest statement, because of the existence of the Fair Trading Act. Date estimated to be around 1987, the date of publication of "A fair go for consumers; yopur guide to the Fair Trading Act". Quantity: 1 colour photo-mechanical print(s) on poster.. Physical Description: Photolithograph on poster, 290 x 625 mm. Provenance: Donated by Andrea Tangohau, Wellington, in 2013.

Date: 1981

From: Bromhead, Peter 1933- :[17 original cartoons published in the Auckland Star between 1981 and 1982.]

Reference: A-130-089

Description: Cartoon of three panels, shows a man's reaction to reading of the Labour Party's intentions to attack misleading advertising. This cartoon was published about a month before the 1981 election. Other Titles - October Quantity: 1 original cartoon(s). Physical Description: Ink on card, 167 x 241 mm.

Date: 1970

From: Lodge, Nevile Sidney 1918-1989 :[Archive of original cartoons for the Evening Post and Sports Post, 1941 to 1988]

Reference: B-137-058

Description: Shows a scene in the office of Prime Minister Keith Holyoake who is berating Norman Shelton the Minister of Industries and Commerce. Shelton's Consumer Information Act 1969 has just come into force, according to a newspaper that the Prime Minister is reading. The cartoon implies that the public is critical of Holyoake's government for failing to dleiver on election promises. Other Titles - Consumer Information Act in force today "Bluey" was the Australasian colloquial term for a court summons; it was printed on blue paper. Quantity: 1 original cartoon(s). Physical Description: Ink and letratone drawing, 225 x 323 mm on sheet 270 x 440 mm.

Date: 2006

From: Ekers, Paul, 1961-:[Digital cartoons published in the New Zealand Herald and other publications]

Reference: DCDL-0030585

Description: Depicts two airline excutives in an office reading the details of their fine notice. Outside is the skyline of Auckland City showing Sky Tower. Refers to Air New Zealand being fined $600,000 for advertisements which mislead customers as to the real cost of airfares. Quantity: 1 digital cartoon(s).

Date: 3 April 2007

From: Ekers, Paul, 1961-:[Digital cartoons published in the New Zealand Herald and other publications]

By: Ekers, Paul, 1961-

Reference: DCDL-0036573

Description: Digital cartoons by Paul Ekers on political and social issues in New Zealand. Title supplied by Library Quantity: 1 digital cartoon(s).

Date: 2012

From: Body, Guy Keverne, 1967-: Digital cartoons published in New Zealand Herald

By: New Zealand herald (Newspaper)

Reference: DCDL-0023520

Description: John Key holds an oil barrel labelled 'partial privatisation' and looks at a counterfeit poster of him smiling and holding a container of Chinese infant formula. Key looks at the poster and says, 'The nerve of some people, trying to sell a dodgy formula'. Refers to Chinese infant formula maker, Abid, who falsely claimed their product was made in New Zealand, and used the image of Prime Minister John Key to promote it without his knowledge or permission. Key is currently promoting the sale of state-owned assets, which many consider a dodgy formula. (New Zealand Herald, 2 Sep 2012) Quantity: 1 digital cartoon(s).

Date: 2011

From: Winter, Mark, 1958- : Digital cartoons published in the Southland Times and other papers

By: Southland times (Newspaper)

Reference: DCDL-0018048

Description: Text top left reads 'S0... Here's an interesting thought' The cartoon depicts a huge thought bubble containing the words 'NZ's debt is $71.6 Bill. John Key is a celebrity Well kinda. His government has put a financial package together to get us back into the black. He has endorsed it. So if it fails... goes belly up, will he be prosecuted under the new celebrity endorsement law? Just a thought.' Context - Proposed changes to the Securities Act impose tough penalties for anyone making false or misleading statements about finance companies. There are plans to hold celebrities who endorse finance companies liable for misleading claims. (TVNZ 3 June 2011) Quantity: 1 digital cartoon(s).

Date: 2011

From: Evans, Malcolm Paul, 1945- :Digital cartoons

By: Press (Christchurch, N.Z.)

Reference: DCDL-0017997

Description: The cartoon shows a court scene in which a defence lawyer stands and reads a statement that says 'In defence of the theft charge, my client says he took the truckload of confectionary believing it had..... been paid for by a celebrity who he heard say on a TV advertisement- "The milky bars are on me!"' Behing the defence lawyer another lawyer smirks as he reads a newspaper article headed 'Celebrities to blame for misleading adverts'. The accused in the dock also smirks. Context - Proposed changes to the Securities Act impose tough penalties for anyone making false or misleading statements about finance companies. There are plans to hold celebrities who endorse finance companies liable for misleading claims. (TVNZ 3 June 2011) Colour and black and white versions available Quantity: 2 digital cartoon(s).

Date: 2007

From: Hawkey, Allan Charles, 1941- :[Digital cartoons published in the Waikato Times].

Reference: DCDL-0003109

Description: A man stands in front of a shelf of Ribena, puzzled at the claim that Ribena, which is a blackcurrent drink, contains four times as much Vitamin C as an orange. Refers to the guilty verdict levelled at Glaxo, who were charged with false advertising over its claim that the Ribena drink was high in Vitamin C, when it was found to contain negligible amounts. Quantity: 1 digital cartoon(s).

Date: 2004

From: Buist, Grant, 1973- : [Jitterati digital cartoons published in The Capital Times newspaper]

Reference: DCDL-0008193

Description: "Jitterati" cartoon strip. Shows Jaimee and Debbie complaining about the rental prices rising in relation to house prices. Jaimee talks about her own flat which is on the market. The estate agent is selling it as a property with harbour views when it doesn't have any. Refers to the corrupt practices by real estate agents. Quantity: 1 digital cartoon(s).

Date: 2007

From: Scott, Thomas, 1947- :[Digital cartoons published in the Dominion Post]

Reference: DCDL-0003117

Description: The cartoon shows a waxed cardboard container of Ribena, a blackcurrent drink purported to be high in Vitamin C. The words on the cartoon are those which on the package describe the contents. In this case the buyer is advised to eat the waxed cardboard container for maximum nutritional benefit. Refers to a case of false advertising by Glaxo uncovered by two schoolgirls in a science fair project. Glaxo was fined and suffered a tarnished reputation. Quantity: 1 digital cartoon(s).