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Tourism in New Zealand

Explore reasons why New Zealand is a popular tourist destination including types of tourism, advantages, disadvantages and major tourists organisations. Also covered are Māori cultural tourism, sustainability and guidelines for tourists. SCIS no: 1899097

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International tourists

International tourists

This cartoon in the Mercantile Gazette of 2000 suggests how much international tourists meant to the New Zealand economy. By then tourism had become the biggest earner of overseas income for New Ze...

New Zealand Tourism Posters

New Zealand Tourism Posters

Tourist attractions of New Zealand

Images, stories, articles, videos and audio of some of the numerous tourist attractions of New Zealand.

New Zealand 100% Pure You

New Zealand 100% Pure You

http://bit.ly/ox0oeZ Get a taste of a New Zealand holiday with our latest video. We're sure that whatever it is you're looking for in a vacation, you'll find that New Zealand is 100% Pure You. From...

Research papers

Demand for Māori eco-cultural tourism

This research explores the demand for Māori cultural tourism in New Zealand. It contributes to a larger project, Te Tapoitanga Māori - 'Growing regional Māori Tourism', aimed at developing susta...

Tourist industry: Tourism overview

Early tourism Early tourism in New Zealand was encouraged by the development of ocean-going steamships in the mid-19th century, the opening of the Suez Canal in 1869, and the visit to New Zealand o...

Rail tourism - Rail tourism

From the late 19th century the expanding rail network opened up exciting leisure and tourism opportunities for ordinary New Zealand families. New Zealand Railways promoted rail holidays through bri...

Marcus King

Paintings by Marcus King used to promote the pristine beauty of New Zealand.

New Zealand Government Tourist Bureau :New Zealand. Issued by the New Zealand Government Dept of Tourist and Health Resorts, Wellington. Geo W Slade Ltd. [1940s].

New Zealand Government Tourist Bureau :New Zealand. Issued by the New Zealand Government Dept of Tourist and Health Resorts, Wellington. Geo W Slade Ltd. [1940s].

One side of pamphlet printed in blue on white paper, containing views of New Zealand: Buller Gorge, Tasman Glacier, Queenstown, Mitre Peak, Stewart Island. The front cover shows a view along a coas...

Tourism NZ focuses on off-peak tourists

Tourism New Zealand is launching its annual campaign early and switching its focus to off-peak promotions as visitor numbers swell over summer.

Will the tourism industry benefit from changes to immigration rules?

Will the tourism industry benefit from changes to immigration rules?

Changes to the immigration rules, could make it easier for the tourism industry to bring in certain workers from overseas. But the chief executive of Wilsons Abel Tasman, Darryl Wilson, says they a...

Tourism impact on Kaikōura's crayfish

With each tourist technically allowed six crayfish, and boats taking out 80 people per day up to 200 days a year, fishers are warning Kaikōura's famous crayfish are under threat.

Sustainable tourism in New Zealand

Sustainable tourism in New Zealand

Articles, research papers and audio on sustainable tourism in New Zealand

Whale Watch Kaikoura tourism award finalist

A Ngai Tahu owned South Island tourism company has been named as a finalist in the Responsible Tourism Awards.

Journalist Karen Ruthorford on why she supports foreign driver test: RNZ Checkpoint

Journalist Karen Ruthorford on why she supports driving test for international tourists

Prime Minister Bill English doesn't support the idea, but survivors of crashes caused by tourist drivers today submitted an 8000-strong petition at Parliament.

New Zealand Accommodation - Backpackers

New Zealand Accommodation - Backpackers

A short video on backpacker accommodation in New Zealand.

New Adventure tourism rules

New Adventure tourism rules

Adventure tourism operators will have to be registered and have independent safety checks done before they're allowed to start taking customers.

Types of Tourism in New Zealand

Types of Tourism in New Zealand

Types of tourism in New Zealand from adventure, heritage, culture, nature, rural, event, industrial to eco tourism.

NZ tops ultimate film tourism destination list

NZ tops ultimate film tourism destination list

New Zealand is the top film location destination people most want to visit in the world - thanks to its lead role in The Lord of the Rings Trilogy – according to a new British survey.

Tourism industry looking to capitalise on growing uber rich visitor market

Tourism industry looking to capitalise on growing uber rich visitor market

Private jets, bespoke travel itineraries, luxury villas and private chefs are just some of the expectations for a growing slice of the tourist market to New Zealand.

New Zealand Accommodation - Camping

New Zealand Accommodation - Camping

A short video on camping in New Zealand with an idea of the facilities and options available when staying at camping grounds.

Wicked Campers can't 'exploit the NZ community' - Censor

A ban on some campervan liveries is not about stopping humorous messages, but stopping businesses exploiting the community, says the chief censor.

Tourism Holdings reports higher profit

Campervans making higher profit

The campervan rental company, Tourism Holdings, has reported a rise in its half-year profit off the back of a strong tourism sector and trans-Tasman growth.

Te tāpoi Māori – Māori tourism

Te tāpoi Māori – Māori tourism

Early tourism in New Zealand was based around the geothermal features of Rotorua, where Māori ran the tourist industry and Māori women guides became household names. But after the eruption of Mt Ta...

Tourist Hotel Corporation: Franz Josef Hotel, New Zealand [Luggage label. 1950s?]

Tourist Hotel Corporation: Franz Josef Hotel, New Zealand [Luggage label. 1950s?]

Promotion luggage label shows a view of a skiplane on a snowy glacier among mountains.

Canadian tourists

Canadian tourists

Canadian tourists wear the woollen jumpers (products of the secondary sector) they have just bought on a trip to Dunedin. Sales of local products such as these contribute to the large amount earned...

Tourists’ guide to Canterbury

Tourists’ guide to Canterbury

A promotion guide of Christchurch and Canterbury attractions,published in 1902.

Immigration guidelines

New Zealand Police present safety brochures for tourists in various languages.

Must see and do in New Zealand

Greatest attractions to see and experience in New Zealand.

Tourism New Zealand

Government organisation that markets New Zealand to the world.

Freedom camping

Discussion on funding infrastructure to support freedom campers on government and council campsites.

Islands in the sun

Ways in which NZAID helps tourism in the Pacific region.

A happy investment

Growth of adventure tourism in Queenstown.

How can local body councils address their tourism infrastructure?

Māori culture and language for tourists

NZ Māori Tourism He Toa Takitini introduces Māori culture and language to tourist.

Responsible travel and tourism

Everything you should know about responsible travel.

Design a travel brochure

Children create a travel brochure to share information about a place they have visited or would like to visit.

Let’s take a trip

Pdf of a lesson plan and activities on travel and tourism

Reading lesson plans: Tourism

Lesson plans on the impact of tourism.

Our love hate relationship with tourists

Grumpiness and concerns over growing tourism.

Potential effects

Impacts caused by recreation and tourism activities on marine environments.

Visiting drivers

New Zealand Transport Agency offers safety and driving advice for tourist driving in New Zealand.

New Zealand Police presents safety brochures for visitors in various languages.

Tourism figures

The latest facts and figures on tourism in New Zealand.

Our scenic outdoor toilet

Human waste and toilet paper 'all over the place' as tourists turn Milford Track into outdoor toilet.

Sustainable tourism commitment

Aims of the New Zealand Tourism Sustainability Commitment.

The danger of being too expensive

Tourism New Zealand warns of overpricing the New Zealand experience.

A Māori tourism story of welcome from New Zealand Geographic.

Ngāi Tahu Tourism

Shotover Jet showcases new industry-leading boat.

Tongariro overcrowding sparks discussions

Tongariro attraction has up to 130,000 people a year to do the 20km crossing but there are only 65 car parks.

While eco-tourism in New Zealand caters to the travellers, it is also of great importance to ensure that our environment remains in good sustainable condition.

The Ring of Power

Shows Tourism New Zealand as Gollum, a character from J.R.R. Tolkien's works, lusting after a ring labelled, 'Tolkien movie adaptations.'

New Zealand tourism: Facts and figures

New Zealand has a rich history of promoting tourism and is the oldest national tourism organisation in the world.

Tourist bureaux

The need for facilities providing information for tourists visiting regional centres.

New Zealand tourism ad takes on a 'conspiracy.'

Tourists and New Zealand

Top reasons tourists don't like New Zealand.

Putting a price on tourism on conservation land.

Freedom camping

A freedom campers guide to rules and etiquette of camping in New Zealand.

Ski planes on Tasman Glacier

Alpine pilot Harry Wigley wanted to find a way to let visitors experience the fantastic scenery of the Southern Alps. It wasn’t enough just to fly them over the glaciers and vast snowfields – he wa...

Pure green NZ 100%hogwash

As a slogan the New Zealand Tourist '100% Pure', brand has been an innovative global success and is regarded as one of the most successful national tourism campaigns of all time. However, over the ...

Jet boat on the Whanganui River

Bill Hamilton was a curious and adventurous small boy who never grew out of his love of speed and invention. He is best known for inventing the Hamilton jet boat designed in the 1950s. Jet propulsi...

“New sights, New thrills, New friends.” This travel poster published in the 1970s was designed to show potential tourists that New Zealand provided a full range of recreational and sightseeing acti...

Travellers' guide to Rotorua

This travellers' guide to Rotorua features Māori children playing in a Rotorua pool. Guides like these were intended to help tourists and other visitors decide where to dine, shop and stay. And als...

While you’re here...

For tourists in the 1960s much of New Zealand’s scenic wonderland was defined by the South Island’s fiords, braided rivers, glaciers, lakes and Southern Alps. One way to see them all in spectacular...

Wellington from the Terrace

Postcards were immensely popular in the early 20th century. They were cheaper to send than letters and for tourists represented a quick way to show friends and family where and what they had been d...

See you in New Zealand

This poster shows a young Māori woman in traditional costume standing by a carved Māori figure. It is an informal image suggesting New Zealand is an exotic destination to visit. As early as 1901 t...

N.Z. Centennial Exhibition

World War Two broke out just as New Zealand was preparing to celebrate 100 years as a nation. Some people felt that the planned celebrations shouldn’t go ahead. Others thought they would be a great...

Māori woman and apples

Who could resist an apple that looked like it had been grown in paradise? Apples arrived in New Zealand with the first European settlers. Commercially grown apples were being exported by the 1890s,...

Holiday trips to the islands

Steamships had taken over from sailing ships during the 1870s. International air travel would not become a reality for most New Zealanders until the 1960s, so people who wanted to travel between co...

New Plymouth beaches

More New Zealanders were enjoying the chance to get around their country in the 1920s than they ever had before. The rail network had joined up many parts of New Zealand, and car ownership was beco...

Pōhutu which means ‘constant splashing’ in Māori is the largest active geyser in the southern hemisphere. It erupts once or twice every hour and can sometimes reach a height of 30 meters. This happ...

By 2025 it's estimated there will be as many people visiting New Zealand as those who live here.

New technology to tackle problem freedom campers

Artificial intelligence and solar-powered cameras are among tech-tools being deployed to better manage freedom camping this summer.

Tourism satellite account :2019

These figures provide a picture of the role tourism plays in New Zealand.

Covid-19: govt announces plans to transform tourism industry.

The government has plans to transform tourism in the wake of the pandemic.

The coronavirus survival challenge for nz tourism

Immediately post-Covid-19, the New Zealand tourism industry will rely entirely on domestic travel.

Find more information on tourism in New Zealand on EPIC. Recommended databases: Australia New Zealand Reference Centre Plus and New Zealand Geographic Online.

Tourism communities: support, recovery and re-set plan

Government focus and priorities for tourism in New Zealand in 2021.

Big increase in Antarctica cruise tourism

Home-grown expedition cruise company doubles passenger capacity with new ships added to their fleet.

Research papers

Covid-19 Tourism Industry Survey

A report to establish the impacts on Covid-19 on the tourism industry in New Zealand.

Research papers

Unlocking the future of tourism

Qualitative research conducted by Tourism New Zealand — January 2021

Tourism New Zealand's response to COVID-19

Tourism New Zealand and the wider tourism industry continue to adapt to the challenges of COVID-19.

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