Tourism - New Zealand - Marketing

Date: 2013

From: Winter, Mark, 1958- : Digital cartoons published in the Southland Times and other papers

By: Southland times (Newspaper)

Reference: DCDL-0026037

Description: Beginning with 'And by the whey', shows a cow and two large headings: Botulism, defined as 'noun, a dangerous form of food poisoning' and Botchulism, defined as 'noun, a dangerous form of careless analysis, damaging exports, costing millions, and ruining a country's "pure" reputation.' Refers to the announcement on 28 August that bacteria discovered in Fonterra products earlier in August were not capable of causing botulism as first thought. Quantity: 1 digital cartoon(s).

Date: 2012

From: Smith, Hayden James, 1976-:[Digital cartoons published in the Otago Daily Times]

By: Otago daily times (Newspaper)

Reference: DCDL-0024332

Description: Shows Tourism New Zealand as Gollum, a character from J.R.R. Tolkien's works, lusting after a ring labelled, 'Tolkien movie adaptations'. Refers to Tourism New Zealand's marketing campaign surrounding the Hobbit movies, which has rebranded New Zealand as Middle Earth. Quantity: 1 digital cartoon(s).

Date: 2012

From: Nisbet, Alastair, 1958- :Digital cartoons

By: Press (Christchurch, N.Z.)

Reference: DCDL-0023544

Description: A hobbit stands outside a hobbit hole and kicks a kiwi with his large hairy foot, sending the bird flying. Refers to the marketing campaign surrounding the Hobbit movies, in which the New Zealand government agreed to contribute $10 million to Warner Brothers marketing budget for the Hobbit film. Quantity: 1 digital cartoon(s).

Date: 1950s-1960s

By: Rixon, Pam, active 2022; New Zealand. Government Tourist Bureau; Tourist Hotel Corporation of New Zealand

Reference: Eph-A-0006

Description: Collection comprises one folder of ephemera relating to tourist attractions in Rotorua, Wellington, and Tongariro National Park. Includes: - Circular grey adhesive label published by the Tourist Hotel Corporation (THC). Shows an illustration in pink and white of the Chateau building with a plume of smoke rising from Mt Ngāuruhoe in the distance. The THC logo is at centre right. - Yellow tourist attraction ticket stub, produced by the New Zealand Government Tourist Bureau. Text on the stub reads "WELLINGTON SIGHTSEEING (By Motor Coach)". Ink stamped onto the ticket reads "S.S. IBERIA; 25 Jan[uary] 1960". - Small booklet advertising tourist destinations in Rotorua. Text on the card reads "I've got one leg in and look forward to a good time at ROTORUA". Image on the booklet shows a tekoteko caving performing a pūkana. In front of the tekoteko stands a tourist with luggage mimicking the pūkana. The booklet opens with an accordion fold and shows colour images of Rotorua sites. - Small booklet of photographic prints, advertising Rainbow Springs park, Rotorua. Titled "Electric Photos of Rainbow Springs by Lon Dalton, Rotorua". Prints in the booklet open with an accordion fold and are held together with perforations. Title supplied by Library. Quantity: 1 folder(s) four pieces of ephemera. Physical Description: Photolithograph Provenance: Pam Rixon found the material whilst clearing out her relative’s belongings. The material was likely collected by Rixon’s relative on a holiday to New Zealand. Processing information: Library reference changed 15 May 2024. Previous reference: MS-Papers-12795.